Going beyond the Google AdSense basics

By Cody Moya
Even though Google AdSense for Content is the biggest of the AdSense programs, AdSense for search is a powerful and potentially lucrative program in its own right. Google AdSense for search allows the owner of the web site to add a Google search bar to the web site, and this in turn allows visitors to the site to search the internet directly from the web site. The difference between this concept and a normal Google web search, of course, is that you make money in the process.

When a user performs a search using Google AdSense for search, the page that is displayed to that visitor also displays Google Ads(using AdWords) next to the usual listing, just as it would if the search were performed from the Google site. If the visitor clicks on any of those Google ads, you get a payment. Therefore, adding a Google search bar to your can provide an additional stream of income while at the same time increasing the usefulness of your website for viewers.

The other Google AdSense program is the Google AdSense Premium service. This program provides more advanced functions and features to those web sites which qualify for the program. It is important to point out that only a small percentage of web sites will qualify for Google AdSense Premium service, as the criteria are very strict.

The base requirement for participation in the Google AdSensePremium service is that the web site must have received at least five million search queries or 20 million page views per month. Chances are that those web site owners who qualify for this premium service are already old hands at using AdSense.

No matter what the level of service or type of Google AdSense program you choose, one of the first questions you have will no doubt be how much money you can make. We have, of course, all seen those ads and come ons promising thousands of dollars in a matterof days, but the fact is that this is generally not the case.

Even so, however, it is possible for web site owners to make a great deal of money through the AdSense program, and many people are doing just that. Better yet, once the HTML code is in place and the web site is part of the program, very little is needed in terms of on going maintenance and intervention on the part of the web siteowner or webmaster.

The concept of earning money from Google AdSense is simple to understand. Every time a visitor to your web site clicks o an a on one of your pages, you are entitled to a percentage of the money Google earns for the ad. This can equate to very high levels of income, especially for the more high profile and high traffic sites.

In addition, even owners of small but successful sites in niche markets can enjoy a great deal of income through AdSense. If your site focuses on keywords for which there is a great deal of demand, that demand will result in higher ad prices for Google, and better ad revenue for you as visitors click the ads that are being served.

Let's look at a quick example of how that revenue can ad up. For this example, the clickthrough value of an ad is 30 cents. This means that Google is paid 30 cents each time the ad is clicked. The payout ratio for the ad is 50%, or 0.5, close to the current payout rate for most ads. Let's assume the ad is displayed 100times throughout the day and then clicked by nine visitors (for a clickthrough ratio of 0.09), and that the web page traffic is equal to 150 visitors.

The formula used to calculate possible earnings revenue would beas follows:

Clickthrough value (.30) times payout ratio (0.5) times clickthrough ratio) times website visitors (150) times ad display(100). This formula of 0.30 * 0.5 * 0.09 * 150 * 100 gives us a dollar figure of $202.50. If this average daily income were to be repeated throughout the month, the monthly earnings under this scenario would be over $6,000. Pretty good earnings, especially considering how simple and automated the Google AdSense program really is.

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ABOUT THE AUTHOR: Cody Moya writes about "Adsense Tips"in his Adsense Tips Ezine.
You can sign up for his free Ezine and get additional information at his website: http://adsensetipsezine.com
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