Formatting your Google AdSense blocks

After your web site has been accepted for inclusion in the Google AdSense program, the next step should be to format those ads properly in order to provide visitors to your web site with a pleasant and consistent viewing experience. It may be a good idea to experiment with several different ad formats until you find the one that will provide maximum benefit and maximum profits.

Fortunately, Google provides a number of excellent tracking tools so it is easy to see the effect each formatting change will have on clickthrough rates and resulting revenues.

Google is very good at choosing the ads to display on their participating web sites, and at making sure that each ad is targeted and relevant to the content included on the web site. It is important, however, for every owner of an AdSense participating web site to make his or her own decisions when it comes to formatting those special blocks of text.

It is important for the AdSense ads to look as if they are a natural part of the web site itself. Studies have shown that ads which are able to blend in with the web site itself have a greater probability of being clicked than those that are made to stick out.It is important that visitors to your web site are presented with a consistent look and feel across all the pages of the web sites, and that the ads served appear as if they are a natural part of the web site content.

There are a number of factors involved in this blending in process of course. Some of the most critical factors to consider when deciding how to format an AdSense ad are the color of the text, the boldness of the text, the font used and the overall color scheme. These factors should all be matched to the those used on the rest of the web page.

If the web page is written in Times New Roman 12, the ad should be formatted with the same font. The size of the font should also match that of the surrounding text as much as possible.

The Google AdSense program also provides web site owners with the option of putting a border around the ad. In general, however,this is a bad idea, as it tends to accentuate the ad and make it stand out. It is better to have the ad blend in with the surrounding web site, so it is generally best to pass on the border option.

When choosing colors and fonts, it is important to consider the overall color scheme of the web site itself. It is important that the text be easily readable at a number of different color depths and screen resolutions, as ads that are not easily read are unlikely to ever be clicked. It is a good idea to look at the website at several different resolutions, and if possible on several different types of web browsers, in order to make sure that the ads appear legible and unobtrusive.

No matter what colors and formatting is used for the rest of the ads, however, the text links should always appear in blue. Blue is the color that web site visitors are used to seeing for links, and it is better to use that perception to your advantage. Change anything else you want to match the look and feel of your web site,but leave the text links in blue.

For those who are interested in going beyond text ads, the Google AdSense program does offer a number of graphic ads, also called image ads. In general, however, text ads tend to work better and result in higher click through rates. For most web sites, text ads will load faster and look better, but if Google thinks an image ads will be more appropriate one will be suggested.

From Cody Moya
P.S. Make sure to check http://adsensetemplates.com

Going beyond the Google AdSense basics

By Cody Moya
Even though Google AdSense for Content is the biggest of the AdSense programs, AdSense for search is a powerful and potentially lucrative program in its own right. Google AdSense for search allows the owner of the web site to add a Google search bar to the web site, and this in turn allows visitors to the site to search the internet directly from the web site. The difference between this concept and a normal Google web search, of course, is that you make money in the process.

When a user performs a search using Google AdSense for search, the page that is displayed to that visitor also displays Google Ads(using AdWords) next to the usual listing, just as it would if the search were performed from the Google site. If the visitor clicks on any of those Google ads, you get a payment. Therefore, adding a Google search bar to your can provide an additional stream of income while at the same time increasing the usefulness of your website for viewers.

The other Google AdSense program is the Google AdSense Premium service. This program provides more advanced functions and features to those web sites which qualify for the program. It is important to point out that only a small percentage of web sites will qualify for Google AdSense Premium service, as the criteria are very strict.

The base requirement for participation in the Google AdSensePremium service is that the web site must have received at least five million search queries or 20 million page views per month. Chances are that those web site owners who qualify for this premium service are already old hands at using AdSense.

No matter what the level of service or type of Google AdSense program you choose, one of the first questions you have will no doubt be how much money you can make. We have, of course, all seen those ads and come ons promising thousands of dollars in a matterof days, but the fact is that this is generally not the case.

Even so, however, it is possible for web site owners to make a great deal of money through the AdSense program, and many people are doing just that. Better yet, once the HTML code is in place and the web site is part of the program, very little is needed in terms of on going maintenance and intervention on the part of the web siteowner or webmaster.

The concept of earning money from Google AdSense is simple to understand. Every time a visitor to your web site clicks o an a on one of your pages, you are entitled to a percentage of the money Google earns for the ad. This can equate to very high levels of income, especially for the more high profile and high traffic sites.

In addition, even owners of small but successful sites in niche markets can enjoy a great deal of income through AdSense. If your site focuses on keywords for which there is a great deal of demand, that demand will result in higher ad prices for Google, and better ad revenue for you as visitors click the ads that are being served.

Let's look at a quick example of how that revenue can ad up. For this example, the clickthrough value of an ad is 30 cents. This means that Google is paid 30 cents each time the ad is clicked. The payout ratio for the ad is 50%, or 0.5, close to the current payout rate for most ads. Let's assume the ad is displayed 100times throughout the day and then clicked by nine visitors (for a clickthrough ratio of 0.09), and that the web page traffic is equal to 150 visitors.

The formula used to calculate possible earnings revenue would beas follows:

Clickthrough value (.30) times payout ratio (0.5) times clickthrough ratio) times website visitors (150) times ad display(100). This formula of 0.30 * 0.5 * 0.09 * 150 * 100 gives us a dollar figure of $202.50. If this average daily income were to be repeated throughout the month, the monthly earnings under this scenario would be over $6,000. Pretty good earnings, especially considering how simple and automated the Google AdSense program really is.

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ABOUT THE AUTHOR: Cody Moya writes about "Adsense Tips"in his Adsense Tips Ezine.
You can sign up for his free Ezine and get additional information at his website: http://adsensetipsezine.com
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